A very under publicized boycott of Ford has been in place for several years from the American Family Association due to Ford's endorsement of several gay rights groups.
Honestly I HAVE heard of this boycott... I did not use it as any basis for shopping for cars. However the numbers given in this article are stunning to show that the boycott is likely costing Ford Millions/Billions of dollars!
Just look at this very basic break down of the numbers:
If just .5% of AFA supporters bought a Ford, instead of staggering losses they would have a $63 million dollar gain!
Generally for a boycott you will probably get 1% of your supporters to follow you, so it is very clear that the boycott is likely costing Ford some serious money.
So I'll close this post with a quote from the end of that article:
All in all, it would be much better if the suits in Dearborn had heeded the late Milton Friedman, who said that “The Social Responsibility of Business is to Increase its Profits.” One hopes for the sake of the company’s shareholders and remaining employees that it’s not to late for Ford to face this reality, and the mainstream media to recognize it.